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This website states the following, "New Affinity Web Services and Development." We viewed that the web site also said " New Affinity has the business understanding that means you can be confident that your internet or intranet systems will be designed and implemented professionally, using all our experience and passion for web development." It also said " We strive to maintain a responsible, ethical and service-orientated ethos so our clients know they can have complete trust in us and our work. Raghu Das, MDCEO, IDTechEx." The header had internet development as the highest ranking search term. It is followed by web site, design, and programming which isn't as ranked as highly as internet development. The next words they uses is html. content management was included and might not be viewed by search engines.